Vatican's P.R. strategy against 'Angels and Demons' is to not have oneOf course, if your job is to be outraged at things so you can get more donations, you'd have a hard time swallowing this very clear thinking.
''Be careful not to play their game," a top Vatican official, Archbishop Velasio De Paolis, said in the Italian newspaper La Stampa on March 20. "Dramatizing the question unintentionally gives publicity."
The Rev. John Wauck, a priest in the controversial Opus Dei movement that was a target in "The Da Vinci Code," agreed.BOOM! HEADSHOT! OUCH! That hurt!
''Some people have called for a boycott but no one at the Vatican is speaking in those terms," said Wauck, who teaches communications at the Pontifical University of the Holy Cross in Rome. "And I don't think there's any need to boycott this movie particularly after the scathing reviews that 'The Da Vinci Code' received."
''The truth is I don't think 'The Da Vinci Code' or 'Angels and Demons' is going to do much harm to Christianity," Wauck said. "The real impact has been on tourism. Dan Brown has brought a lot of people to Rome and they come looking for that mixture of history and mystery and religion and art and beauty that I really think is the reason why those books sell."Exactly. How refreshing.